Building a business takes a lot of creativity and a lot of work. Even if you have great business cards, professional looking brochures and a full mailing list, you are not taking advantage of all the opportunities that advertising has to offer. In most cases, the biggest ROI (Return On Investment) in business comes from thinking big– Especially in the case of large format printing.
Large format printing is the printing process used to create the giant signs, banners and decals that make the modern world so colorful. A large format printer can be offset or digital, but it needs to be big enough to handle giant projects. Small, handheld advertising is effective, but large format printing has some unique advantages that your business could definitely benefit from.
JG Imprinters offers a lot of options when it comes to large format printing, and all of them are at prices that businesses will appreciate. Here is a list of some of the items available, and a short description to help you find exactly what you are looking for:
Large Indoor Signs
Digital Posters – Posters are printed on durable paper and are perfect for creating impressive wall displays. They come with optional lamination and a huge range of sizes.
Retractable Banners – These are printed in full color on durable banner material and are available with or without the retractable display. A retractable display will create a freestanding banner with storage in the base. Banners without the display can be hung for visibility.
POP Displays – Also called Point of Purchase Displays, POP Displays are great for indoor advertising and small trade show booths. They are printed in full color on your choice of foamcore or Gatorboard.
Signage – Signage is printed in full color on rigid white plastic. These signs are low-glare and perfect for mounting to the wall.
All Weather Vinyl
Vinyl Banners – These are weather durable and available in huge sizes. This is the type of banner you see hanging from the side of a building or dancing in the wind. You can choose from gloss or matte finish and hang it almost any way youʼd like.
Vinyl Decals – Vinyl decals offer a huge range of sizes, vivid color and an adhesive backing. They are weather durable and come ready to stick anywhere.
Vehicles and Windows
Vehicle Magnets – Vehicle magnets are easy to apply, easy to remove, fade resistant and made to stick to any vehicle with metal body panels. They come in a variety of sizes and have air channels in the substrate for smooth application.
Vehicle Decals – These decals are printed in full color on an adhesive-backed substrate that is specially made for vehicle decals. They are available in a variety of sizes and great for hoods, trunks, doors, roofs and fenders.
Window Perf – This is the two way mirror of advertising. The perforated, synthetic substrate has full color printing on one side and adhesive on the back. Window Perfs are specially made to show the design from the outside while still offering visibility from the inside. It is a great display option for car windows or large office windows.
Window Cling – This window art is available in a huge variety of sizes and offers a choice of adhesive backing or static cling.
There are many different printing processes to choose from when you are ordering custom printed products for your business.
Here are some simply worded explanations for the most common types of printing processes, along with the benefits, and drawbacks of each one.
Offset printing is the most used lithography printing process. With offset printing, the image is stamped or burned on a prepared plate which is placed on a cylinder. The cylinder with the plate rolls against the ink (form) rollers and picks up the ink needed to create the image. The plate cylinder then transfers the image to the “blanket” cylinder, which delivers the ink to the substrate (paper).
Flexography is a printing process that finds it roots in the letterpress of old. The image is made into a positive mirror image on a stamp-like rubber plate. The rubber plate with the raised image is mounted onto the plate cylinder.
The plate roller picks up “sticky” or “gel” ink from the anilox roller and the image is rolled into the substrate. The secret to making this process work accurately is that the doctor blade will ensure an even coating of ink to avoid splotches and clumps.
Pad printing uses a silicone pad to transfer a 2D image from a cliche (design plate) onto a 3D substrate.
A web press is a large machine designed to print massive quantities in a very short amount of time. Web presses handle quantities of 10,000 or more and deliver clear images and consistent quality. These are the machines used to print newspapers, magazines and catalogs.
To begin processing, a large roll of paper (web) is mounted into the web press. The paper travels through the machine and is re-rolled after being printed so that it can be transferred to another machine for cutting. The two most commonly used web presses are the offset web press and the inkjet web press.
Offset Web Press
Offset web presses are a very efficient form of printing because cylinders make it possible to print both sides of the paper simultaneously. There are two options for offset web presses:
1. Heatset web offset printers use heated air to quickly dry the ink and set it in the page.
2. Coldset web offset printers allow the ink to dry naturally and slowly.
Inkjet Web Press
Inkjet web presses use computer-controlled nozzles to spray dots of colored ink onto the paper to create an image. The paper can then be turned over and printed on the other side or travel the length of the machine to be re-rolled. The travel time is necessary for the ink to dry on the paper.
This article is a very basic introduction to printing processes. Most of the technical details have been left out in favor of offering a broad overview.
To learn more technical details about each process or to ask questions about how a certain printing process would benefit your business, contact John Valleau at 816-373-1180 or e-mail him at email@example.com.
Yard signs are a low-cost advertising solution. A well-placed yard sign can be seen by thousands of people in a very short amount of time, making the cost per impression almost nonexistent.
Real estate agents and politicians have been using yard signs for years because they yield amazing results. They can work just as well for your business.
There are few things that can catch the eye of someone passing by and turn them into a walk-in customer like a well placed custom yard sign. People see yard signs as a “friendly” form of advertising, one that offers a bargain or a limited time special.
Even the most durable yard sign seems temporary to the average consumer. They know that the sign they see will not be there forever. They want to act on it immediately so they donʼt miss the deal you are offering.
Custom printed apparel has gained popularity over the years because it allows all types of businesses to advertise using their most valuable asset– the customers.
Modern technology has made it affordable enough for every club and every small business to offer t-shirts, bags and other apparel items to people at a very low price per unit.
People take pride in wearing the logos and names of companies they believe in, making apparel a very profitable and long lasting form of advertising.
The advancements in technology that make custom printed apparel so available have also created several techniques to choose from.
Read on to learn more about some of the most popular apparel printing techniques and get the information you need to choose the right technique for your business, club or project.
Graduation is right around the corner. Every senior in the country is counting the days and making plans to celebrate.
Here at JG Imprinters, we want to make sure you have everything you need to make that celebration as memorable as those seniors are dreaming it can be.
Graduation Invitations and Graduation Announcements
Gathering the family together for a celebration takes plenty of planning so be sure to order your graduation party invitations early.
Graduation party invitations should be sent three to four weeks before the party. You should give your guests plenty of time to RSVP and make any necessary travel arrangements.
Include an RSVP card if you plan to have the party catered and send the invitations earlier to give the guests time to respond.
Printers have plenty of unique business terms.
It is important to understand these terms to communicate effectively with the people who make your marketing products a reality.
This glossary explains some of the most common terms.
Offset Printing: This printing method transfers ink from a plate, to a rubber blanket, to the paper. It is the most cost-effective method to use when you need a lot of high quality prints.
Ink Jet Printing: This printing method uses computer-controlled nozzles to spray droplets of ink onto the paper. Many office printers are ink jet printers.
Brochures and business cards have always been a standard in advertising. Those two, combined with a well-timed ﬂyer can keep your business in the eye of the public.
We know you want more than that for your business. You want to dazzle the eye and stay in peopleʼs minds.
Today weʼre going to look at some creative concepts with rack cards, tear cards and club ﬂyers that can help you stretch your advertising budget and create impressive returns.
Congratulations, youʼre getting married!
There are few events in life that take as much planning as your wedding day. JG Imprinters provides a huge selection of wedding invitations as well as save the date cards, reception supplies, wedding favors and more.
Add this bridal printing checklist to your planning notebook and use it to keep track of the custom printing you will need for your wedding.
We live in a consumer-driven society. Our world is full of beautiful pictures, flashy graphics and readily available products. You need all these things to even step foot into the marketplace, let alone compete there. CDʼs are still the best marketing tool that an up-and-coming artist can have.
Whether you are in a band or working your way up as a public speaker, you need to put a physical product in the hands of the people you are trying to reach.
Sure, people can watch your music videos and webinars on YouTube. They can download your album and learn all about you on your website. The internet has made it easy to be digitally accessible to anyone at the touch of a button. Websites, social media and online videos are all good avenues for getting your name out there. In fact, you almost canʼt become successful anymore without those things.