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Archive for jg-blog – Page 2

What Custom Apparel Printing Technique Should You Choose?

By Marissa Carter · Comments (0)
Tuesday, January 29th, 2013

Custom Printed UniformsCustom printed apparel has gained popularity over the years because it allows all types of businesses to advertise using their most valuable asset– the customers.

Modern technology has made it affordable enough for every club and every small business to offer t-shirts, bags and other apparel items to people at a very low price per unit.

People take pride in wearing the logos and names of companies they believe in, making apparel a very profitable and long lasting form of advertising.

The advancements in technology that make custom printed apparel so available have also created several techniques to choose from.

Read on to learn more about some of the most popular apparel printing techniques and get the information you need to choose the right technique for your business, club or project.

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Are You Ready for Graduation? JG Imprinters has what You Need

By Marissa Carter · Comments (0)
Thursday, January 24th, 2013

GraduationGraduation is right around the corner. Every senior in the country is counting the days and making plans to celebrate.

Here at JG Imprinters, we want to make sure you have everything you need to make that celebration as memorable as those seniors are dreaming it can be.

Graduation Invitations and Graduation Announcements

Gathering the family together for a celebration takes plenty of planning so be sure to order your graduation party invitations early.

Graduation party invitations should be sent three to four weeks before the party. You should give your guests plenty of time to RSVP and make any necessary travel arrangements.

Include an RSVP card if you plan to have the party catered and send the invitations earlier to give the guests time to respond.

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Glossary of Common Printing Terms

By Marissa Carter · Comments (0)
Tuesday, January 22nd, 2013

Printing PressPrinters have plenty of unique business terms.

It is important to understand these terms to communicate effectively with the people who make your marketing products a reality.

This glossary explains some of the most common terms.

Offset Printing: This printing method transfers ink from a plate, to a rubber blanket, to the paper. It is the most cost-effective method to use when you need a lot of high quality prints.

Ink Jet Printing: This printing method uses computer-controlled nozzles to spray droplets of ink onto the paper. Many office printers are ink jet printers.

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Stretch Your Advertising Budget with Custom Printed Creativity

By Marissa Carter · Comments (0)
Thursday, January 17th, 2013

Stretch Your Advertising Budget

Brochures and business cards have always been a standard in advertising. Those two, combined with a well-timed flyer can keep your business in the eye of the public.

We know you want more than that for your business. You want to dazzle the eye and stay in peopleʼs minds.

Today weʼre going to look at some creative concepts with rack cards, tear cards and club flyers that can help you stretch your advertising budget and create impressive returns.

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The Ultimate Bridal Printing Checklist

By Marissa Carter · Comments (0)
Tuesday, January 15th, 2013

Wedding InvitationsCongratulations, youʼre getting married!

There are few events in life that take as much planning as your wedding day. JG Imprinters provides a huge selection of wedding invitations as well as save the date cards, reception supplies, wedding favors and more.

Add this bridal printing checklist to your planning notebook and use it to keep track of the custom printing you will need for your wedding.

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Can You Afford to Print Your CD Covers Yourself?

By Marissa Carter · Comments (0)
Thursday, January 10th, 2013

CD InsertsWe live in a consumer-driven society. Our world is full of beautiful pictures, flashy graphics and readily available products. You need all these things to even step foot into the marketplace, let alone compete there. CDʼs are still the best marketing tool that an up-and-coming artist can have.

Whether you are in a band or working your way up as a public speaker, you need to put a physical product in the hands of the people you are trying to reach.
Sure, people can watch your music videos and webinars on YouTube. They can download your album and learn all about you on your website. The internet has made it easy to be digitally accessible to anyone at the touch of a button. Websites, social media and online videos are all good avenues for getting your name out there. In fact, you almost canʼt become successful anymore without those things.

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Make Your Direct Mail Campaign Interactive with QR Codes

By Marissa Carter · Comments (0)
Thursday, January 3rd, 2013

In previous posts we made the case that direct mail is still a lucrative and worthwhile form of advertising and we looked at tips for formatting and creating a simple but effective postcard for your campaign. In both posts, we mentioned using QR codes to increase customer interest and make your direct mail interactive.

Today, the focus is on QR codes: what they are, when to use them and how to create them. With these final pieces of information you should be able to launch a fully interactive, and very effective, direct mail campaign for your business.

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Graphic Designer Insights: An Interview with Angie OConnor

By Marissa Carter · Comments (0)
Tuesday, January 1st, 2013

The Graphic Designer Insights series has been developed with quality in mind.

At JG Imprinters, we believe the best quality comes from great ideas that are turned into excellent graphics and custom printed for the lowest price possible. You keep having the great ideas, and JG Imprinters will keep giving the best quality prints.

To tell us more about the graphic designer side of things, we have Angie OʼConnor, Owner of Writing On the Wall Grafix.

Tell us a bit about your graphic design background: Did you go to school for graphic design and/or marketing? How did you get started in this field?

I went to school for graphic design, a trade school actually. Got exactly the tools and knowledge that I needed to get started. Then gained some practical knowledge at a local magnet manufacturer putting together press sheets for print. After 5+ years working for a small business, I noticed a lack in skills at the small business level. I decided that I could fill that gap by putting that knowledge to work for local clients in Kansas City. Iʼve been looking for ways to help the little guys look like the bigger guys ever since, and that starts with good graphic design. 

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How to Create a Direct Mail Postcard for Maximum Results

By Marissa Carter · Comments (0)
Thursday, December 27th, 2012

Direct mail is a valuable marketing tool with a very satisfying success rate. Follow the tips below to get maximum results from your direct mail postcard campaign.

Make the Marketing Message Pop with Contrasting Color

Choose colors for your postcard that will make the message easy to read. Black print on a white background is easiest to read, but blue on yellow, red on white and black on yellow are also very effective. Consider using a three color palette: one color for the background, another for the main message and a third color for your business contact information.

Avoid using too much color because that can make the postcard appear too busy.

Keep your target audience, your message and your branding in mind when selecting your colors.

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Graphic Designer Insights: An Interview with Buck Sommerkamp

By Marissa Carter · Comments (0)
Tuesday, December 25th, 2012

They say that behind every great man is a great woman. I donʼt know if thatʼs true, but one thing I have learned through working with John Valleau is that behind every great print there is a high quality, professional graphic. JG Imprinters wants the very best for your business and is working hard to deliver the information necessary to help you get the very best prints possible.

Next up in the Graphic Designer Insights series is Buck Sommerkamp, of KCDesignCore.

Tell us a bit about your graphic design background: Did you go to school for graphic design and/or marketing? How did you get started in this field?

I actually studied Communications, Broadcasting and Film when I was in college. Although I took some graphics classes at Central Missouri State University (now the University of Central Missouri), I did a lot of self-learning. It just naturally tied in with my interest in all forms of media. I worked in radio, television, and print during those years. I put together the CMSU Alumni magazine, Alumni Today, back when files were sent via dial-up modem to the university graphics department and output as galleys for pasteup. Those were the days! 🙂

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